“We’ve seen your feedback and couldn’t wait till August to see you IRL [in real life]…,” Topshop world advertising and marketing director Moses Rashid posted on his LinkedIn yesterday (30 April).
Rashid additionally shared the format for Topshop x Defected current: Topshop within the Home, which evokes reminiscences of the Topshop of the 2000s and 2010s, with its iconic Jamie and Joni denims on sale, a make-up workforce and a basement takeover with Defected Data. The model’s new Ibiza-inspired Talamanca assortment can even be in the stores.
Rounding off the publish, Rashid wrote that as “Topshop returns IRL quickly… It seems like dwelling,” teasing a attainable return to the excessive road for the previous Arcadia flagship model.
“Bear in mind getting misplaced in our rails, dancing to our DJs, discovering new make-up and leaving with that outfit. We have now seen your feedback and.. We Miss You too,” the model shared on the occasion web page, reiterating its relaunch slogan.
“We will’t wait till August to see you again IRL,” it continued, hinting once more at a return to the excessive road. “Be a part of us for someday solely at Topshop & Topman In The Home: an unique pop-up to launch our new Talamanca assortment, impressed by Ibiza’s sun-washed glow.
“Anticipate nice product, cocktails by [canned cocktail company] Moth, Defected on the decks, a make-up workforce to get you prepared to your close-up and limited-edition Topshop & Topman x Defected merch – solely obtainable in-store, whereas it lasts.”
Asos, which owns a 25% minority stake in Topshop after promoting the remaining 75% to Danish holding firm Heartland in September 2024, introduced in its newest monetary outcomes final week that Topshop will make its return to the excessive road by wholesale partnerships with choose brick-and-mortar retailers.
Topshop and Topman now have standalone web sites away from Asos, set to launch this summer season.
Whether or not or not the model will return to the excessive road by way of its personal shops stays unconfirmed.
