Tod’s has launched a brand new marketing campaign below the title of ‘Italian Diaries’ for SS25, in celebration of its iconic ‘Gommino’ driving footwear.
Shot at Villa Talamo in Tuscany by photographer Oliver Hadlee Pearch, the marketing campaign brings collectively 5 younger abilities – all little children of well-known actors and musicians, described as “representatives of immediately’s inventive era”.
There’s mannequin and musician Lennon Gallagher, son of Liam Gallagher and Patsy Kensit, actress and singer Ella Bleu Travolta, daughter of John Travolta and Kelly Preston, author and director Stella Banderas, daughter of Antonio Banderas and Melanie Griffith, singer and actor Leo Gassmann, son of Alessandro Gassmann and Sabrina Knaflitz, and mannequin and artist Roberto Rossellini, adopted son of Isabella Rossellini.
Their particular person types and inventive backgrounds “merge seamlessly with the essence of Tod’s”, showcasing how the ‘Gommino’ stays “a timeless but ever-evolving image of class and craftsmanship”, connecting previous and current generations.
On the coronary heart of the marketing campaign is the Tod’s ‘Gommino’, described as “a logo of Italian life-style and ‘Made in Italy’”. That includes the signature rubber pebble sole, for SS25 the footwear can be found in suede or calf leather-based provided within the model’s pure hues in addition to a palette of daring colours equivalent to yellow, gentle blue and orange, bringing a recent vibrancy to a timeless silhouette.
On being part of the marketing campaign, Lennon Gallagher, commented: “To me, the Gommino is an ideal illustration of Italian design, luxurious and useful. It’s timeless. It’s a privilege to be a part of the Tod’s legacy.”
Additionally, as a part of TOD’S celebration of its iconic Gommino, the posh label has launched a brand new guide titled ‘Italians Fingers’ which can be celebrated in Milan throughout an occasion at Salone del Cell this night. The guide is devoted to the sweetness and distinctive ardour that goes into all areas of Italian artisanal excellence and options an array of artisans in several fields.
