The Shirt Firm is launching a brand new Curve Vary tomorrow, 12 June, in direct response to demand for extra inclusive sizing.
It sees the London-based label, which is finest recognized for redefining the white shirt for ladies from a contemporary and female perspective, now provide its bestselling shirts and blouses – crafted in Europe utilizing premium cotton and poplin – in UK sizes 6-28.
Every bit has been fitted on a spread of actual our bodies to refine proportions, regulate lengths and improve help the place wanted.
From exact dart placements to thought-about hem lengths and button spacing, each element has been re-engineered to supply a silhouette that “empowers girls of all shapes”.
Donna Middleton, founding father of The Shirt Firm, mentioned: “We’ve got at all times believed that nice tailoring needs to be accessible to each girl. This new dimension inclusive vary is the results of months of refinement and dedication to getting the match proper, not simply scaled up.
“By working with a wide range of match fashions, we’ve created items that flatter with out proscribing and transfer with you, not towards you. It’s a proud evolution for our model.”
Key types embody the ‘Isabella White Tiered Ruffle Cotton Shirt’ – described as “a crisp cotton showstopper”, with cascading ruffles and a gently flared match for added motion, retailing at £130, and the ‘Abigail White Wrap Cotton Poplin Shirt’, which has adjustable waist ties for a customisable form, for £95.
For “night class redefined” there’s the ‘Antoinette Pleated Tuxedo Shirt’ (£120), with vertical pleats that elongate the silhouette, and the ‘Willow Ruffle Collar Shirt’, obtainable in white and navy for £120, which options structured ruffle element.
There’s additionally the ‘Victoria Ruffled Night Shirt’, obtainable in ivory and black for £100, the Madelena White Tailor-made V-Neck Cotton Shirt’ (£100), which has delicate shaping by way of the waist – designed to skim quite than cling, and the “on a regular basis important” ‘Colleen White Semi-Match Primary Cotton Shirt’ for £95, designed for loads of protection on the hip.
