British luxurious equipment model Swaine, previously Swaine Adeney Brigg which was acquired by French textiles home Chargeurs Group in 2020, is launching a devoted retail house in Harrods on 27 June.
To be situated within the Menswear Designer Collections room within the Knightsbridge division retailer, the brand new house will current a curated edit of the model’s signature items throughout leather-based items, umbrellas and headwear, every handmade utilizing conventional strategies within the UK.
Taking centre stage would be the ‘New Bond Attache’, the ‘Whitehall Briefcase’, the ‘Kensington’ laptop computer bag and the ‘Mayfair’ doc case, alongside handcrafted umbrellas, small leather-based items, caps and hats.
Carine de Koenigswarter, Chairman and CEO of Swaine, stated: “Opening at Harrods is an thrilling milestone for Swaine and a continuation of our technique to reestablish the model throughout globally revered luxurious locations.”
Yasmin Mehmet, Shopping for Supervisor at Harrods, added: “We’re delighted to welcome Swaine to the Males’s Designer Collections room at Harrods. With its wealthy British heritage and dedication to craftsmanship, the model is a pure addition for our clients who recognize timeless fashion and enduring high quality.”
The brand new Harrods house will complement Swaine’s 7,000 sq ft flagship retailer at 126-127 New Bond Avenue, which opened in March 2023, on the time described as “the centrepiece of its most radical rebrand in 273 years”.
Swaine, which was established in 1750 as whip and saddlery makers, additionally has a smaller boutique at 18-19 Burlington Arcade in London’s Mayfair.
