British trend model Superdry has prolonged its licensing partnership with Model Collective in Australia.
The 2 corporations have signed a 12-year strategic extension, with a multi-million-dollar royalty worth, granting Model Collective unique rights to the Superdry model within the area.
The prolonged partnership makes an attempt to pave the way in which for a “new period” of progress, with each corporations aiming to double revenues within the subsequent 5 years, concentrating on AUD $100 million.
Collectively, the partnership guarantees to deliver new collections, daring designs, and an ever-evolving retail expertise that speaks on to the Australian shopper’s need for fashion and high quality.
Julian Dunkerton, founder and CEO of Superdry, mentioned: “We now have been working with Model Collective for a few years, and this extension illustrates the worth we place on the belief, longevity and continuity of our relationship. Our ongoing partnership will proceed to develop and strengthen the model throughout Australia.”
Model Collective operates greater than 300 shops throughout Australia and 16 retail companions. Superdry is only one of its trend manufacturers, with Reebok, Evaluation, Clarks, and Hush Puppies additionally in its portfolio.
Dave Thomas, CEO at Model Collective, mentioned: “It’s nice to see that Australians have embraced Superdry – we’re thrilled to proceed this partnership, making a optimistic future for the model in our market.”
