Prospects will have the ability to store the 60 manufacturers which have been “hand-picked resulting from their recognition”, alongside a wide range of well being and wonder merchandise, together with perfume, skincare and electrical home equipment.
Simon Comins, chief industrial officer at Superdrug, mentioned: “We’re excited to supply our prospects an much more various buying expertise, incorporating vogue manufacturers that completely complement our current ranges.
“We all know this initiative addresses buyer demand together with our ongoing dedication to providing an inclusive and broader product choice by giving them the most effective buying expertise.”
It comes as Superdrug lays out plans to “strengthen its potion” as a vacation spot to supply a variety of way of life merchandise.
Comins continued: “This transfer won’t solely strengthen our place as a go-to vacation spot for a variety of private care and way of life merchandise but additionally current a brand new alternative to attach with a big and extremely engaged buyer base that already loves these manufacturers, unlocking new potential for on-line progress.”
Different new vogue manufacturers on {the marketplace} embody Jack & Jones, Pink Vanilla, Quiz and Lee, for ladies, males and kids.
