
The funding in its Bradford warehouse consists of automated conveyors and packaging equipment and is hoped to will increase choosing capability by 150%, enabling the Yorkshire-based etailer to pack between 480 and 600 merchandise per hour – a six-fold rise in output.
The system will deal with orders throughout the UK, Europe and Scandinavia.
The transfer follows one other 12 months of file buying and selling for the enterprise: within the 12 months to twenty-eight February 2025, SportsShoes.com grew turnover by 4% to £93.3m, delivered a 13.3% uplift in EBITDA to £6m and added 672,465 new clients.
The corporate, based in 1982, now provides greater than 17,000 merchandise throughout 150 operating and out of doors manufacturers together with Asics, Hoka, Nike, New Stability, Brooks, Salomon, Rab and Patagonia.
The funding brings the retailer’s complete spend on individuals, processes, expertise and services to greater than £4.5m over the previous three years.
Sportsshoes.com normal supervisor Louise Cartner stated: “This newest funding has made a big optimistic distinction to our warehouse operations.
“We try to supply our clients with a market-leading buying expertise, from discovering a product to receiving their order, and the brand new system provides us the aptitude and capability to repeatedly enhance.
“Our new system offers us with the infrastructure to additional improve the velocity and effectivity of our order processing and distribution operations. “These effectivity positive aspects put us in a stronger place to unlock future scalability for the enterprise by enabling us to discover methods to optimise the best way we use our present services.”
AMH Materials Dealing with acted as principal contractor and techniques integrator, working with Yorkshire Packaging Programs and Audion Packaging Machines on set up and commissioning.







