Sosandar has returned to income progress within the first half of its monetary yr, supported by a powerful rebound on its DTC web site regardless of a five-month disruption to buying and selling via Marks & Spencer following its cyber incident.
For the six months to 30 September 2025, income rose 15% to £18.7 million, up from £16.2 million final yr. The standout performer was Sosandar.com, the place income elevated 28% yr on yr, pushed by increased visitors, stronger conversion and extra orders from each new and present prospects.
Gross margin held regular at 62.2%, with the enterprise persevering with its strategic shift away from discount-driven gross sales that when weighed down profitability.
The corporate reported a loss earlier than tax of £1.1 million, in contrast with a £700,000 loss within the prior interval, a efficiency the corporate stated was “consistent with our expectations and reflecting conventional second half weighting of profitability alongside the affect of personal shops and M&S cyber incident.”
As is typical for Sosandar, profitability is predicted to be considerably stronger within the second half, when each income and margins rise because of seasonal buying and selling.
Co-CEOs, Ali Corridor and Julie Lavington, stated: “We’re actually happy with how the enterprise has carried out over the previous six months. Throughout this era, we delivered a return to income progress, supported by sturdy momentum via our personal web site, which stays a key driver of each gross sales and buyer engagement, alongside a resilient gross margin.
“The Autumn/Winter season has delivered one other strong buying and selling efficiency, with prospects persevering with to reply positively to our distinctive collections throughout each event and on a regular basis dressing. Wanting ahead, the foundations have been laid for sustainable, worthwhile, money generative progress.”
Sosandar continues to be among the many top-selling manufacturers throughout all third-party companions, together with NEXT. Whereas the M&S cyber incident halted income from that channel for a lot of the half, gross sales have now resumed and inventory consumption is being scaled again up.
The interval additionally noticed Sosandar launch a licensed homeware vary with NEXT. The model stated the gathering “has delivered a powerful preliminary efficiency consistent with our expectations”.
Bodily retail stays a longer-term funding. Sosandar now operates six standalone shops, which collectively generated 5% of complete income in the course of the half. As anticipated, they aren’t but worthwhile; nonetheless, the corporate famous that its first two shops, Chelmsford and Marlow, have now been open for simply over a yr and “delivered encouraging outcomes and are on monitor to succeed in breakeven in yr two”.
General, Sosandar stated it stays on monitor to ship full-year expectations, with market forecasts (as revised in July 2025) of £43.6 million income and £400,000 revenue earlier than tax for the yr ending 31 March 2026.
