The Prada Group has in the present day confirmed the appointment of Silvia Onofri because the Chief Govt Officer of Miu Miu, efficient 26 February.
Onofri succeeds Benedetta Petruzzo, who exited the Prada Group to affix Christian Dior Couture as Managing Director in October 2024.
Previous to her new appointment, Onofri joined outerwear label Napapijri in early 2023 as CEO, whereas VF Corp. was within the midst of an organisational overhaul. Throughout her time at Napapijrishe repositioned the model alongside its Inventive Director Christopher Raeburn, the British designer famend for his upcycling creations.
Earlier than her two-year stint at Napapijri, Onofri had been at Bally since 2008, the place she rose by means of the ranks. She started her time at Bally as World Journey Retail Commerce Advertising Supervisor and was named the model’s CEO for the EMEA area in July 2018.
Launched in 1993 by Italian designer Miuccia Prada, Miu Miu is the playful and avant-garde sister model to Prada. Named after Miuccia’s nickname, it presents a youthful and unconventional tackle luxurious trend.
In recent times, the model has had a renaissance, gaining popularity of its ballet flats and rebellious biker boots. This appointment comes as Miu Miu continues to report spectacular development. For the third quarter, ending 30 September, the luxurious model’s revenues skyrocketed by 97%. The label accounted for 25% of its Prada Group’s gross sales.
Lyst additionally confirmed Miu Miu has that ‘it’ issue, naming it essentially the most sought-after model for This autumn of 2023. In her new position, Onofri is tasked to maintain up Miu Miu’s momentum.
