White Stuff opened websites in Liverpool, Ashford, Kent, Teesside, County Durham, Saffron Walden, Essex, Dartmouth, Devon, and its first journey location at London’s Gatwick Airport through the 12 months.
The British retailer stated its “continued deal with what clients need” was to thank for the spectacular outcomes, through “distinctive particulars, nice high quality and match, and sustainable materials”.
Clients’ general buying expertise has been bolstered by funding in new expertise resembling cell funds in-store and upgraded inventory programs.
White Stuff maintained its place because the “UK’s largest vogue retailer of Fairtrade sourced cotton” through the 12 months, and donated £166k to charity.
TFG, which additionally owns Whistles and Hobbs, acquired White Stuff in October 2024, and stated the mixing course of was “progressing nicely”.
The enterprise stated that buying and selling in first half of the present 2025 monetary 12 months was in keeping with expectations and forward of final 12 months so far.
White Stuff stated it stays targeted on development “throughout all channels within the UK and internationally” transferring ahead.
Tracey Verghese, White Stuff managing director, commented: “This has been one other sturdy 12 months for White Stuff, with double-digit gross sales development, regardless of ongoing pressures within the exterior setting. It demonstrates that our deal with remodeling the model is working.
“We now have welcomed a report variety of new clients, invested in constructing model consciousness, and continued to create distinctive, thoughtfully designed merchandise that our clients love.
“Wanting forward, we are going to proceed to develop the model throughout all channels, drive innovation in product, and additional elevate buyer experiences throughout shops and on-line, whereas controlling our prices and driving extra efficiencies.”
