UK retailers have mentioned males’s tailoring is “again with a vengeance” amid a pointy rebound in demand as staff return to the workplace and fashion-conscious males splash out for formal events.
John Lewis and Marks & Spencer are amongst retailers to have recorded vital will increase in demand for fits and different formal put on over the previous yr.
Style companies have additionally reported a leap in demand from male prospects for personal styling companies.
The resurgence of male tailoring over the previous yr has been linked to a surge in events to put on fits and clothes following years impacted by the coronavirus pandemic, with extra staff going again to the workplace or attending glamorous social occasions.
Knowledge from John Lewis confirmed gross sales of its personal branded fits are at present up 68% yr on yr, whereas formal outerwear is up 584% yr on yr.
Final week, the corporate unveiled its new premium menswear label J Lewis as a part of efforts to faucet into the leap in demand.
Vikki Kavanagh, Chief Business Officer at John Lewis, mentioned: “Tailoring clearly took an actual backstep by means of Covid in all people’s wardrobes.
“It’s now again with a vengeance and it’s one thing that we’re actually investing in, significantly with menswear this season.
“We shall be opening a brand new tailoring idea in Oxford Avenue to essentially meet the necessity, with an prolonged product vary.”
She added that the retailer expects the tailoring development to proceed as male prospects search “sharper appears to be like” and take recommendation from private stylists.
John Lewis mentioned males’s private stylist appointments are up 23% yr on yr.
Marks & Spencer mentioned it has additionally seen extra engagement from male prospects seeking to put money into their formal wardrobes, launching a brand new M&S Man social channel final month because of the curiosity.
The excessive road chain mentioned it sees menswear as a significant alternative for progress and is doubling down on its ambitions by concentrating on new youthful male prospects to be able to “change into the authority in males’s style”.
M&S mentioned it offered 37,500 fits valued at £120 within the final month, having witnessed an 18% leap in swimsuit gross sales over the previous two years.
The model additionally presents suit-fitting companies throughout 50 shops amid progress in demand for formalwear.
An M&S spokeswoman mentioned: “Males’s formalwear continues to be a progress class as prospects look to smarten up their wardrobes for work in addition to particular events like proms and weddings.
“We wish to assist males feel and look their greatest, and the true alternative lies in redefining what good dressing means at present.
“Versatile separates that work throughout workplace, weekend and occasion put on are key and our newest assortment delivers with breathable materials, stretch innovation and trendy matches that prioritise consolation, motion and elegance.”
