Results round-up: How did luxury brands perform in the Golden Quarter?


A raft of luxurious manufacturers, together with LVMH and Burberry, have lately launched their buying and selling updates for Christmas and the all-important golden quarter.

The figures make clear how shopper spending held up this Christmas, with some indicators of resilience, regardless of weakened demand for luxurious items, particularly abroad in Asia.

As companies put together to climate the storm of hovering prices linked to the Autumn Finances, TheIndustry.trend takes a have a look at who the festive success tales are thus far, and which luxurious retailers have appeared extra downbeat.

LVMH

LVMH, which boasts a portfolio of luxurious manufacturers together with Louis Vuitton and Givenchy, has reported income of £71 billion (€84.7 billion) in 2024, beating its earlier expectations of £70.7 billion (€84.28 billion).

Regardless of a “difficult financial and geopolitical surroundings”, LVMH reported continued development (up by 1% on an natural foundation) due to demand in Europe and the US in addition to its leather-based items class.

Throughout 2024, revenue equalled £16.4 billion (€19.6 billion), equating to an working margin of 23.1%, “considerably exceeding pre-Covid ranges”. Nonetheless, alternate price fluctuations had a considerable detrimental influence through the 12 months, significantly on Trend & Leather-based Items and Wines & Spirits. The group’s internet revenue totalled £10.5 billion (€12.6 billion).

Trying forward, LVMH mentioned it “stays assured and can pursue its model development-focused technique”. It added that the group is on a “quest for desirability and high quality in its merchandise and their extremely selective distribution”.

Burberry

Burberry

Burberry is among the first luxurious manufacturers to publish its monetary outcomes for the Christmas buying and selling interval. The posh trend model reported a dip in gross sales because it mentioned it was shifting with “urgency” to show the enterprise round and return to revenue.

The style home, based in England in 1856, launched a £40 million cost-cutting programme in November after sinking right into a loss. Burberry mentioned the turnaround plan was already beginning to repay.

It however reported revenues of £659 million for the 13 weeks to twenty-eight December, down 7% from the £706 million generated over the identical interval a 12 months prior.

Burberry mentioned it was steaming forward with its plan to show across the enterprise, which was launched in November after reporting a £53 million loss for the primary half of its monetary 12 months.

It’s now anticipating its outcomes over the second half of the monetary 12 months to “broadly offset” the loss recorded over the primary half, “however the unsure macroeconomic surroundings”.

Brunello Cucinelli

Brunello Cucinelli

Italian trend model Brunello Cucinelli reported revenues of £1.07 billion (€1.27 billion) in its preliminary figures for 2024, with development of 12.2% at present alternate charges and 12.4% at fixed alternate charges, in comparison with 2023.

The posh model, which has 4 shops in London together with its flagship at 135-137 New Bond Road, has seen gross sales rise by 17.8% within the Americas, 6.6% in Europe and 12.6% in Asia, with retail gross sales up 14% and wholesale gross sales up 8.8% – with a turnover of £359 million (€427.2 million) accounting for 33.4% of gross sales.

Trying forward, the corporate is “very assured” about its development plans within the coming years. Referring to 2025, it highlights the “stunning order e-book” and the constructive preliminary gross sales of its SS25 collections.

Mulberry

Mulberry’s buying and selling replace for the 13 weeks ending 28 December 2024, with its efficiency within the necessary festive interval, was described as “passable”.

Income declined 18.3%, on account of the persevering with difficult macro-economic surroundings. In the meantime, retail gross sales declined 16.5%, with UK gross sales down 20.3% and worldwide gross sales down 8.7%.

Mulberry recognised that its latest efficiency has been “sub-optimal” and envisaged a two-phased technique to handle this.

Within the close to time period, the corporate’s focus might be on rebuilding gross margin and restoring profitability; and over the mid-term, the enterprise is concentrating on annual income of £200 million.