Ringing in 10 years of enterprise, Danish outerwear model Rains turned it again to the place all of it started: founders Philip Lotko and Daniel Brix Hesselager’s hometown of Aarhus, Denmark. There, the label corralled an intimate crowd of roughly 40 company inside its coastal-city headquarters to disclose a Fall/Winter 2025 assortment titled “Perpetually.”
The present notes opened with a thematic query: “How will we keep true to ourselves in troublesome moments?” In mode, the imprint’s reply included championing one decade of its signature water-repellent designs by an ultra-modern lens. The outcome, a mixture of sensible and avant-garde, depicted the model’s potential to stay true to its heritage, irrespective of the extent of subversion in its present design language.
Shiny raincoats glistened as if already drenched in iridescent liquids; sharp PU silhouettes have been exceptionally minimal, permitting solely their central zippers to be seen by the surface eye, and fleece textiles added a furry end to Rains’ in any other case modern jackets and pants.
“We wished it to work with totally different sorts of textures this season. We’re so strongly tied to the PU material conceptually, and I wished to interrupt that up by introducing totally different sorts of textures,” head designer Johanne Dindler instructed Vogue. “So the trousers have been a enjoyable method to see how far we may push that fleece material. And the zippers on the again of the jackets or on the trousers felt like a straightforward method of giving our staples a twist.”
10 years in, Rains is comfy in its second pores and skin, and it’s definitely not afraid to control, rework, or shed it, both.
See Rains’ Fall/Winter 2025 assortment within the gallery above.
