Circularity is a pillar of Puma’s Imaginative and prescient 2030 sustainability targets and the sportswear large has already scaled its Re:Fibre textile-to-textile recycling programme, producing soccer jerseys with an growing share of recycled textiles.
Re&Up has been a key accomplice in supporting Puma’s ambition to cut back reliance on bottle-recycled polyester.
Puma will introduce Re:Fibre into the Americas as a part of the enlargement, utilizing Re&Up’s recycled uncooked supplies inside its native provide chain. By 2030, Puma goals to make use of 30% fibre-to-fibre recycled polyester material for its clothes merchandise.
Re&Up makes use of 100% renewable power and is ready to course of a variety of textile feedstocks, together with post-consumer and post-industrial waste.
Howard Williams, director, world innovation of attire and equipment at Puma, mentioned: “As a part of our Imaginative and prescient 2030 targets, we need to have 30% of our polyester material in attire fibre-to-fibre recycled by 2030.
“Our collaboration with Re&Up opens thrilling potentialities for integrating virgin-equivalent recycled supplies into our merchandise. These supplies supply the efficiency we want whereas serving to us obtain our circularity targets.”
Özgür Atsan, chief business officer at Re&Up, mentioned: “We’re proud to raise our collaboration with Puma to the following degree, constructing on our present work by means of Puma’s Re:Fibre program. Puma, as probably the most forward-thinking manufacturers within the trade, shares our imaginative and prescient for closing the recycled materials hole.”
