German Sportswear large PUMA has introduced Arthur Hoeld, a 26-year adidas veteran, as its new, incoming CEO. The model is parting methods with its present chief govt, Arne Freundt, “on account of differing views on technique execution and can go away the corporate after 14 years in numerous main positions”, it says, including that the choice was arrived at “mutually” and confirming that Arne will step down on April 11, 2025.
Hoeld is ready to make the brief journey over from adidas’ world campus at Adi-Dassler-Straße 1, to his new workplace at Puma Approach 1, house to PUMA’s world headquarters, the place he’ll start his new position as “Chairman of the Administration Board and CEO of PUMA SE” on July 1, 2025 – a leisurely 2-kilometer (1.2-mile) stroll by the winding village roads of Herzogenaurach.
He arrives at PUMA having most not too long ago served on adidas’ govt board as its head of its world gross sales, a place he started shortly after the model publicly introduced in early 2023 that it had reached an settlement with Kanye West to promote $500 million USD value of remaining adidas YEEZY stock. Previous to this, Hoeld was in command of adidas’ complete enterprise in Europe, a place he held for 2 years earlier than receiving a promotion that added the model’s pursuits within the Center East and Africa to his remit for an extra two years. Between 2014 and 2016, Hoeld was the Basic Supervisor of adidas Originals and managed the groups liable for bringing new fashions just like the ZX Flux and NMD to market, in addition to the well-known relaunch of the Stan Smith sneaker after a few years being off-shelf. Throughout this time he additionally oversaw the model’s many seminal life-style collaborations with culturally related manufacturers and figures that included Raf Simons, Palace, Pharrell Williams and Kanye West.
Héloïse Temple-Boyer, Chair of the Supervisory Board at PUMA, stated: “We’re happy to nominate Arthur Hoeld, a sports activities business professional with a confirmed track-record and robust industrial experience constructed during the last 26 years, as the brand new CEO of PUMA,” and added that “we’re satisfied that because of his strategic imaginative and prescient and give attention to Product and Model, Arthur will lead PUMA into a brand new chapter of power and development.”
PUMA’s transfer to scoop a member of its oldest rival’s C-suite is daring – even when the 2 manufacturers are generally identified for buying and selling employees. Commenting on the appointment on LinkedIn, former Basic Supervisor of YEEZY, Jim Anfuso, stated: “Puma simply scored!!!!!”
Hoeld’s new tenure must be fascinating to observe. Keep tuned for extra.
