Pour Moi has now launched in John Lewis fascias in Liverpool, Cardiff, Westfield White Metropolis London and London Oxford Circus.
At present restricted to a choose vary of bestselling bras and briefs, the partnership may even broaden to incorporate Pour Moi’s SS25 swimwear assortment within the coming weeks.
Pour Moi launched on John Lewis’s ecommerce web site in December 2024, weeks after opening a two-floor retailer in Kingston upon Thames.
The enterprise can also be stocked by Marks & Spencer and trades from two shops in Chester and Leeds, alongside its ecommerce web site.
Retail costs vary from £8 for a pair of polyamide-elastane-blend briefs to £86 for an identical set of a black lace bra, thong briefs and suspenders.
Pour Moi CEO Michael Thomson mentioned: “I’m thrilled to be bringing Pour Moi’s premium lingerie to such a longtime retailer as John Lewis.
“Pour Moi is about empowering confidence by providing high quality lingerie that merges fashion and luxury. These values completely resonate with what John Lewis stands for, and that is what makes this partnership so particular.”
John Lewis lingerie purchaser Jo McKee mentioned the partnership is “very excited to welcome Pour Moi into our lingerie provide”.
“We all know that our prospects come to us for our intensive vary of top of the range, trusted manufacturers so we’re thrilled to have the ability to provide Pour Moi not solely to our internet buyers however to prospects buying with us in retailer too,” she added.
