The extremely anticipated menswear commerce present Pitti Uomo has introduced that in its July 2025 version, South Korean streetwear model POST ARCHIVE FACTION (PAF) will debut an SS25 assortment because the present’s honorary visitor designer. Whereas the precise date and format are nonetheless beneath wraps, the present will likely be supported by South Korea’s Ministry of Tradition and Tourism and its Korea Artistic Content material Company.
Based in 2018, the model began by Dongjoon Lim and Sookyo Jeong has gained world recognition for its unconventional streetwear, usually using modern strategies and supplies. The model has labored on main collaborations, placing its avant-garde spin on On’s Cloudmonster 2 and Cloudventure Peak, in addition to Clarks’ Wallabee Boot.
In a press release for WWD, director of communications and occasions at commerce present operator Pitti Immagine Lapo Cianchi emphasised the rising relevance of the South Korean manufacturers within the trade as a complete. “For a number of seasons now at Pitti, we’ve been paying specific consideration to the tradition and aesthetic of South Korea. It’s a rising market, extremely vital for Italian vogue and for the honest – contemplating the robust turnout of journalists and enterprise professionals at Pitti Uomo – but additionally a fertile floor for scouting the brand new technology of vogue designers and younger creatives who stand out for his or her versatility and talent to attach totally different creative languages and disciplines,” he mentioned.
Keep tuned to Hypebeast for updates on the forthcoming POST ARCHIVE FACTION (PAF) presentation at Pitti Uomo.
