The Indilisi model, designed for longevity, is made with 100% World Natural Textile Customary (GOTS) licensed cotton, handwoven, hand embroidered, and hand tailor-made in a Fairtrade mission in rural Bangladesh.
The launch stems from a longstanding partnership between Swallows, a Fairtrade-guaranteed social enterprise, and Minney.
The brand new model is supported by Brett and Scott Staniland, trend fashions and sustainable trend campaigners, amongst others, and Fairtrade teams in Bangladesh and India.
Minney, who was named Drapers Sustainable Trend Champion 2022, mentioned “By Indilisi, we return to the roots, putting girls, heritage textiles, and natural farming on the coronary heart of our work.”
A 21-item clothes assortment is on the market to pre-order, for dispatched on 30 April. Indilisi additionally gives designers, makers, and types entry to GOTS licensed and Fairtrade-certified natural cotton surplus materials to buy. A jewelry assortment is about to observe.
Minney mentioned Indilisi: “Reframes the necessity for sluggish trend and design, emphasising crafts and sustainable supplies similar to natural and regeneratively farmed cotton – a imaginative and prescient for a post-growth trend trade and a simply transition the place Fairtrade varieties its foundational ethos.”
The Indilisi initiative promotes natural and regenerative small holder farming practices on the Chetna Natural mission in India. Cloth manufacturing makes use of 70% renewable power and absolutely traceable materials by the metre.
