Only one yr in the past, Palace opened its first flagship in Seoul’s Apgujeoung ward, a famend streetwear hub and one of many wealthiest neighborhoods on the town. Now, the UK streetwear titan is gearing as much as open a second purchasing vacation spot within the South Korean capital metropolis’s Mapo-gu space, identified for its youthful power and universities.
The brand new house was designed in collaboration with Steve Oh, who previously led design for a analysis workforce at Google ATAP and now runs his personal design agency known as OSTVO. The shop’s inside idea is impressed by London’s Southbank, the famed riverside skate spot the place Palace was born, with brutalist inside decals, large floor-to-ceiling home windows, concrete pillars and sprawling display screen partitions.
“The pillars are such an iconic a part of rising up at Southbank. The workforce labored actually laborious to imitate the wood-like texture of the concrete,” Palace’s design workforce instructed Hypebeast. “Total, we wished it to really feel welcoming, and we hope they get pleasure from taking a look at it and checking all of the finer particulars out of the house.”
Palace’s new Seoul retailer is slated to open on February 8. Check out the store within the gallery above, and discover the handle beneath.
Palace Seoul
30, Hongik-ro 5-gil
Mapo-gu, Seoul
