In his new function, efficient within the first half of 2025, Saunders will lead & Different Tales’ total artistic path, “shaping how the model evolves and expresses itself throughout all touchpoints”, it mentioned in an announcement.
Lina Söderqvist, managing director of & Different Tales, mentioned: “Jonathan brings a refined mix of creativity and fervour to & Different Tales and can play a key function in taking the model into the following section. His engagement and artistic management, mixed with a deep understanding of up to date trend, might be instrumental as we transfer ahead.”
Saunders (pictured, left) added: “I’m excited to be working with & Different Tales and the H&M Group on this new chapter for the model. I feel that considerate, expressive design that can be accessible, is highly effective on this fast-evolving trade.”
Scottish designer Saunders launched his personal trend label in 2003, unveiling it at London Trend Week in the identical yr. Nevertheless, in 2015 he revealed he would shut his eponymous label, as a consequence of “private causes”.
He additionally held the place of chief artistic officer at Diane Von Furstenberg between 2016 to 2017, earlier than resigning from the function.
In March, & Different Tales additionally introduced an unique collaboration with London-based designer Roksanda Ilinčić, founder and artistic director of her eponymous model Roksanda.
The gathering, which can launch in Might, attracts upon Ilinčić’s love of summer time sunsets, and is “crafted with summer time in thoughts”.
