Increasing upon its profitable collaborations with NYC’s MTA, Solely NY has unveiled a brand new assortment specializing in the general public transit system’s broadly used bus traces. With a mixture of new and archival MTA graphics, the model presents all the pieces from hoodies, quarter-zips, caps, graphic tees and keychains imbued with the model’s honest and nostalgic sensibilities.
In an Instagram submit highlighting the marketing campaign shot in Brooklyn, the model expounded on the themes, “Impressed by the official emblems of the Manhattan and Brooklyn bus divisions, we’ve designed two distinct patches that pay tribute to every borough’s community.” “Guided by the mantra ‘Connecting New York to New Yorkers,’ this launch displays the important position of public transit in linking town’s infrastructure with the communities it serves,” the submit continued.
Main the gathering is a gaggle of jersey knit tees and sweaters that includes a 90s-style NYCTA (New York Metropolis Transit Authority) graphic characterised by a slim typeface in a blue-to-yellow gradient. Elsehwere, a heather grey tee and a black hoodie function a extra vintage trying graphic that reps the entire metropolis’s boroughs on the again and an MTA Bus Division emblem on the breast. For extra quiet iterations, the MTA Token tees and the Apple Emblem Quarterzips function smaller appliques.
For equipment, black, inexperienced and navy caps function embroidered patches, debuting Brooklyn Division and Manhattan Division emblems, and reprise the Apple Emblem. The gathering is rounded out with a novel memento, miniaturizing MTA staff’ signature gloves right into a key chain.
The SS25 Solely NY x MTA assortment is out now by way of the model’s internet retailer and NYC store.
