US sportswear large Nike is teaming up with Kim Kardashian’s shapewear model to launch NikeSKIMS, a brand new model that’s set “to disrupt the worldwide health and activewear trade” with main innovation.
NikeSKIMS will debut within the US this spring, obtainable on-line and in choose retail areas, with a worldwide rollout deliberate for 2026.
The long-term partnership will introduce an intensive product line together with attire, footwear and equipment, bringing collectively Nike’s superior innovation, sport science and athlete insights with SKIMS’ obsession with the feminine type and pioneering strategy to creating options for “each physique”. Merchandise will probably be crafted to suit each curve and improve the physique’s pure type.
Heidi O’Neill, President of Client, Product & Model at Nike, stated: “We’re energised by the chance to construct a brand new model and shake issues up for the subsequent era of athletes with NikeSKIMS.
“This partnership brings collectively the perfect of each manufacturers and unlocks an unimaginable alternative to disrupt the trade with our shared ardour and dedication to innovation. We’ll invite much more athletes into sport and motion with product that makes them really feel robust and horny.”
Kim Kardashian, co-founder and Chief Artistic Officer of SKIMS, commented: “Nike and SKIMS share a deep dedication to innovation, inclusivity and pushing boundaries, pushed by an unwavering perception within the energy of ladies.
“This partnership is the end result of that shared imaginative and prescient, delivering product that’s meticulously designed to sculpt and carry out for each physique. Each single element has been obsessed over and punctiliously thought-about. We’re extremely excited to unveil our first assortment this spring.”
Jens Grede, co-founder and CEO of SKIMS, added: “Over the previous 5 years SKIMS has redefined the intimates and loungewear trade. Now, by partnering with Nike, the undisputed chief in athletic efficiency and innovation, we’re poised to create a brand new commonplace within the international health and activewear market.
“This partnership will empower people to specific themselves authentically, merging SKIMS’ deal with physique confidence and self-expression with Nike’s relentless pursuit of excellence.”
Final week noticed SKIMS launch a brand new marketing campaign starring Kim Kardashian known as ‘Fairy Butt Mom’ for its new ‘Final Butt’ assortment of shapewear, bodysuits and leggings designed to present the wearer’s backside on the spot lifting and rounding outcomes.
Within the marketing campaign video Kardashian involves assistance from a girl in a gymnasium annoyed by her outcomes irrespective of how laborious she works out. With a wave of her SKIMS magic wand, the lady’s ‘butt fairy’ immediately enhances her curves and boosts her confidence.
