The £30m funding can be invested in 4 key progress areas throughout New Look’s omnichannel and ecommerce capabilities, knowledge insights and loyalty programme.
This may embody the next developments:
Knowledge:
- Increasing New Look’s proprietary Enterprise Knowledge Platform to ship hyper-personalised procuring experiences.
- Leveraging real-time analytics to enhance provide chain velocity and effectivity, and anticipate buyer developments.
Optimising the app and on-line procuring journey:
- Bettering search and product discovery to make it simpler for patrons to search out product.
- Streamlining the checkout expertise and enhancing the client journey to drive gross sales progress.
Loyalty and engagement:
- Use AI pushed insights to refine product growth.
- Introducing new digital initiatives for its loyalty programme, Membership New Look, to supply members unique rewards, merchandise and promotions to boost engagement and loyalty.
Streamlining the client journey:
- Optimising the shop community to underpin digital initiatives in chosen retail areas, strengething in-store digital engagement.
- Draw on learnings from current upgrades to flagship shops in Manchester and Bluewater the place digital enhancements have delivered double digit like-for-like gross sales progress.
The funding will permit New Look to work in the direction of doubling annual digital orders from £500m to £1bn by 2030 in addition to obtain 10% on-line market share by 2028.
New Look CEO Helen Connolly informed Drapers: “Utilising the information from [New Look’s Enterprise Data Platform] to focus on and curate the fitting provide for the client goes to assist us make [the customer] really feel like we’re their personalised stylist.”
