Taiwanese vogue model NAMESAKE is understood for mixing basketball tradition with high-end streetwear. Through the years, the hoops-inspired label has put out “House Courtroom” collections nodding to star athletes like “Pistol” Pete Maravich and staged runways exploring the idea of time via the lens of the sport. Now, the imprint has linked with NBA All-Star Jaylen Brown’s sportswear model 7uice for a 31-piece assortment that bridges vogue, athletics, and group titled “Mental Membership.”
Nevertheless, regardless of each events’ affinity for basketball, the duo’s vogue manifesto references the duality of a chess sport: “black and white, offense and protection, energy and persistence.” Very like the age-old technique sport, the gathering’s motifs, textiles, and patterns are significantly intentional. “Each piece is a transfer, and each element: a calculated gesture,” stated the model.
Throughout the lineup, the pair reimagine efficiency items and athletic shapes with elevated subversions. Among the many standouts, a sailor jacket transforms with dimensional pleats; zip-up jackets boast origami-like folds on their gatherings, and varsity jackets make use of noticeably large sleeves. Delicate grid patterns are woven into linen blends, pineapple leaf fibers, and thick wool textiles, nodding to quintessential chess boards.
Notably, the gathering debuted throughout Paris Trend Week in June of final yr when 7uice flew East Coast basketball gamers to the nineteenth arrondissement for a sport in opposition to a neighborhood Parisian workforce. The road sits inside NAMESAKE’s “Offshore” collaborative chapter, which founding brothers Steve and Michael created as a “love letter” to their eldest brother, Richard.
The NAMESAKE x 7uice “Mental Membership” assortment is now accessible to buy on-line and in choose retailers. Costs vary from $80 USD to $780 USD. Check out the vary within the gallery above.
