The brand new paper packaging, which has been carried out throughout M&S socks, pyjamas and 40% of its underwear vary, contains paper hooks versus conventional plastic ones for simpler recyclability for shoppers.
The transfer to paper packaging is anticipated to take away virtually 5.5 million models of plastic from M&S’s clothes and residential enterprise over the subsequent 12 months.
In 2023, the retailer efficiently trialed paper packaging with paper hooks for males’s and girls’s equipment, together with hats, gloves and scarves, eradicating greater than 4 million models of plastic.
Katharine Beacham, head of sustainability in clothes and residential at M&S, mentioned: “We all know we’ve got a duty to do the appropriate factor in terms of our packaging by lowering pointless plastic.
“This one small change to our males’s necessities vary will make an enormous distinction by eradicating over 5 million models of plastic from our provide chain.
“It additionally provides our clients the boldness to make extra sustainable selections extra simply once they store with us, and belief that the M&S high quality merchandise they love are made, sourced and packaged with care.”
