UK shopper spending for Mom’s Day is about to succeed in £2.4 billion, up 5% on the earlier 12 months, with classes together with clothes, advantageous jewelry, watches and well being and wonder among the many most sought-after for gifting.
That’s in keeping with analytics agency GlobalData, which reveals that the proportion of UK customers planning to buy a minimum of one merchandise for Mom’s Day on 30 March has risen to 56.4%.
Shoppers additionally plan to spend £17.43 extra on their mums than final 12 months, leading to a median spend of £125.30.
Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData, stated: “Retailers ought to supply personalised gifting choices, together with customised clothes, bespoke jewelry items, and curated magnificence reward units.
“Offering distinctive and considerate items will enchantment to clients seeking to make a particular gesture on Mom’s Day. Moreover, retailers should improve the buying expertise by providing gift-wrapping companies and handy supply choices to make the method seamless for consumers.”
In line with the info, 62.5% of Gen Z customers additionally agree that “retailers don’t do sufficient to offer reward inspiration”. That sentiment is way larger than that of their cohorts. Nearly half of that age group plan to spend extra on Mom’s Day this 12 months.
Simpson-Gould added: “Retailers should have interaction with Gen Z consumers on key social media platforms similar to TikTok and Instagram to advertise reasonably priced Mom’s Day reward concepts, providing unique reductions and interesting content material to draw budget-conscious consumers.
“Subsequent-day supply choices can be a major draw for this age group. Provided that 63.8% of Gen Z consumers agree they ‘have a tendency to go away Mom’s Day buying till the final minute’, on-line retailers providing expedited supply stand to learn probably the most from the expenditure forward of the occasion.”
