The brand new marketing campaign, dubbed “males of favor and substance”, will launch this week throughout TV and digital billboards.
It showcases the model’s new assortment by combining witty headlines with product particulars and elegance recommendation. Different tag strains embrace “each man wants 8 hours sleep and practical buttons” and “eat effectively, gown higher”.
The marketing campaign was designed by advertising company The Nook and comes after the enterprise rebranded the group and shops from Moss Bros to Moss in late 2023, to replicate a extra fashionable strategy.
Brian Brick, chief govt of Moss, stated: “Considerably growing our funding in model advertising to get extra individuals to do a double-take on Moss is an important a part of our progress plans.
“Our product, shops, pricing and repair have all modified dramatically over the previous couple of years and now we have to inform extra individuals about this. I am delighted with the work that The Nook have produced and sit up for seeing the impression it has on our prospects – new and present – and our backside line.”
