Matalan has launched a brand new 27-piece assortment designed in collaboration with Little Mistress and TV persona Vicky Pattison.
The gathering options daring floral print maxi clothes, tailor-made jumpsuits, informal blouses and an identical “scorching pink” waistcoat and large leg trousers mixture.
Pattison, greatest identified for MTV reveals ‘Geordie Shore’ and ‘Ex on the Seashore’, “brings her style imaginative and prescient to life” within the assortment via flattering silhouettes and attention-grabbing particulars, and with items that may be styled for day and evening.
Laura Wiard, Shopping for Director at Matalan, stated: “We’re extremely excited to unveil this assortment with Little Mistress and Vicky Pattison.
“The gathering displays the most recent traits whereas guaranteeing we keep true to Matalan’s mission of offering fashionable style at accessible costs. We will’t await our prospects to expertise the items in-store and on-line.”
Mark Ashton, founder and MD at Little Mistress, added: “Collaborating with Vicky and Matalan has been an incredible expertise. We’ve labored laborious to create a group that’s not solely modern and versatile but additionally accessible for everybody.
“It’s all about empowering girls to really feel their greatest, regardless of the event. We’re assured that this assortment will resonate with prospects and assist them categorical their very own distinctive model.”
The gathering is stocked in shops and on-line from at present, 3 April, with costs beginning at £18 and out there in sizes from 8-22.
Vicky Pattison stated: “I’ve completely beloved engaged on this assortment with Matalan and Little Mistress. It’s been such a pleasure to convey my private model to life in these items.
“The gathering is all about celebrating femininity and confidence, and I actually consider there’s one thing in it for each girl. I can’t wait to see how folks model these appears to be like and make them their very own!”
