Welsh has nearly 30 years’ retail expertise, having served as CEO of N Brown Group’s retail division for the previous 5 years.
Throughout her tenure, she remodelled the group’s conventional catalogue supply for the digital area. Her CV spans omnichannel, wholesale, franchise and ecommerce fashions.
Previous to N Brown, Welsh was managing director of Oasis Style, she was with the model for 17 years whole. She started her profession at Laura Ashley in 1994 as an assistant flooring supervisor, happening to fill shopping for roles at River Island and Miss Selfridge.
Throughout her profession, Welsh has “constructed and remodeled numerous retail frameworks, main departments inside buying and selling, shopping for, design and advertising and marketing to drive model relevance and enterprise efficiency”.
Welsh will probably be answerable for making certain merchandise meet buyer expectations, rising market share, and rising Matalan’s viewers, “inspiring current prospects while additionally buying new ones”.
Karl-Heinz Holland, Matalan’s government chair, commented: “Sarah has deep expertise in driving transformation inside retail companies, and we’re delighted to welcome her to Matalan. Her ardour for the shopper proposition coupled along with her sharp industrial perception and intensive management expertise makes her an amazing match for our senior workforce.”
Welsh additionally commented: “Matalan is a much-loved model that places prospects firmly on the coronary heart of the supply. The enterprise has robust foundations and a implausible workforce, and I sit up for driving Matalan’s transformation ahead as we search to ship sustainable, worthwhile progress.”
Welsh was succeeded at N Brown Group by Dene Jones, former buyer director at Very.
