Magliano has unveiled a nostalgic marketing campaign set in an Italian fairground to showcase its SS25 assortment. Based by designer Luca Magliano, the Italian model’s newest assortment continues his exploration of 90s normcore infused with touches of craft and irony.
Magliano’s Instagram publish expounds on the inspirations, “Smoke machines function shedding their ephemerality, thickening the air to a dense haze. Amongst the rides is the Tagada, iconic image of Italian 00s teendom. Its vertiginous spinning creating new oneiric dimensions the place the gathering’s fashion codes mix into. Wandering by, psychedelic lights disarming within the search of the restrict, the way in which out—now caught in a whimsical downward spiral.”
An intergenerational forged is styled in earth-tone necessities, retro-printed shirts, washed denim staples, and informal suiting as they wander the fairgrounds. Standout appears to be like embrace an inside-out blazer worn with a bubble gum pink button-up and elsewhere, an outsized grey jacket with a feral rat graphic, and olive inexperienced nylon trousers.
The marketing campaign additionally highlights Magliano’s collaboration with workwear shoe model U-Energy. Proven in blue suede, the Mary Jane-inspired silhouette is akin to a climbing shoe with its outstanding black straps. The identical mannequin can also be supplied in a lightweight colorway and accompanied by a lace-up fashion within the SS25 vary.
See the gallery above for a take a look at Magliano’s new marketing campaign and store the SS25 assortment now on the Magliano net retailer and choose retailers.
