H&M-owned Low cost Monday, recognized for its now archival skinny denims, is having a renaissance since its relaunch in September. Quick ahead to 2025, and who higher for the punk model to group up with than web character, singer and son of Blink-182’s Travis Barker – Landon Barker?
Initially launched again in 2004, however discontinued in 2018, information broke in 2023 that Low cost Monday would return and be part of two different H&M manufacturers, Weekday and Monki, “to turn out to be a youth vacation spot”.
That got here to fruition in September 2024 with a denim assortment out there to buy on-line and in Weekday shops. Nessa Barrett, who fronted the primary comeback marketing campaign, handed the baton to fellow Gen Z TikTok star Barker, who declared, “Sure, I’m a multitude!” as he posed for the punky photos.
The ‘no bullshit’ assortment is a remix of his royal punk-distorted DNA, the glam and all of the weirdness. Landon stated: “I’ve been into DIY punk aesthetic since I used to be a child – the uncooked power. ‘I’m a Mess’ comes from an outdated pin and I designed the graphic on my cellphone late one night time, and seeing it come to life within the assortment is loopy.
“Truthfully, I grew up on Low cost Monday, the spray-on skinny denims bleached to loss of life. I wished them to be as tight as potential. That DIY punk power is what conjures up me.”
As for the appears on provide, assume lighter cap gildings on belts and hats, double-hooded jerseys and crystal-accented items. Every have been designed to replicate Landon’s obsession for statement-making parts. It is all within the particulars, down the to “I’m a Mess” graphic designed by the punk boy himself that adorns hoodies and tees.
When requested what his favorite piece within the assortment is, Barker stated it was the double-hood hoodie. It has two hoods however nonetheless light-weight. And naturally, it options the signature slogan.
Alice Shulman, Design Lead at Low cost Monday, added: “Landon impressed us early on, incomes a spot on our temper board earlier than the Low cost Monday revival started. His fashion is all the things we stand for – unfiltered, multilayered, and funky. He doesn’t pressure it; he simply owns it. That’s what Low cost Monday is all about.”
The Landon Barker x Low cost Monday assortment is launching on 20 March at weekday.com and chosen Weekday shops.
