JD Sports activities and Wingstop UK have unveiled a brand new partnership that brings collectively streetwear tradition and crave-worthy meals. The marketing campaign, introduced this week, presents sneakerheads and meals lovers the possibility to win unique kicks and Wingstop meals via a nationwide treasure hunt.
This collaboration is greater than only a promotional marketing campaign, it’s an opportunity for customers to win a mixture of cult-favourite sneakers and Wingstop’s signature flavours.
As a part of the promotion, which runs till 6 June, JD is providing followers the chance to attain unique ‘Solely at JD’ trainers from a few of the greatest names in sportswear, together with Adidas, Nike, Asics and New Steadiness. However that’s not all. Winners will even obtain a £50 Wingstop UK voucher, giving them the right excuse to indulge within the wing expertise it’s identified for.
500 bespoke 3D-printed miniature trainers have been hidden inside meals at 48 Wingstop UK areas nationwide. To take part, clients have to buy the JD Full Flavour Repair meal (accessible for dine-in or takeaway) and hunt for the mini coach hidden inside. Every miniature coach features a distinctive QR code, which, when scanned, unlocks the possibility to say a full-size pair of e JD trainers and a £50 Wingstop UK voucher.
With restricted portions accessible and excessive demand anticipated, the marketing campaign serves as each a model expertise and a name to motion — one that speaks to a technology obsessed with style, in each senses of the phrase.
