With its Triple Distilled assortment, Jameson has been tapping into its artistic group to honor St. Patrick’s Day in a run of particular collaborations. Having launched a limited-edition bottle and Fender guitar, the ultimate drop of the sequence sees the whiskey model be a part of Awake NY for a five-piece style capsule.
The brand new arrival sees the manufacturers delve into their shared appreciation for music. Although hailing from two corners of the world, their current ventures within the music house – together with Jameson’s Distilled Sounds program and Awake NY’s Gil Scott-Heron-inspired Spring 2025 line – turn into the uniting pressure and inspiration for the designs.
Taking notes from ‘90s New York and its wealthy hip-hop scene, the gathering comes along with outsized sportswear clothes. Reimagined to duplicate the items worn on the time, one monitor jacket incorporates racing stripes and the Jameson crest on a basic black base lending to a distinctly retro look, whereas one other hoodie adopts the model’s signature inexperienced tone with co-branded logos.
A stand-out piece within the vary is undoubtedly the jersey. In addition to being a must have garment in wardrobes immediately, this specific piece weaves in a basic palette of inexperienced, purple, and beige organized in panels alongside the back and front. The capsule can be complemented with a staple black T-shirt and matching cap.
Reflecting on the designs, Awake NY’s model director Hugo Mendoza shared, “Coming along with a model with such historical past I typically suppose, ‘How can we add to this historical past with out watering down our imaginative and prescient?’ and the reply is solely staying true to ourselves and what Awake NY represents: NY city tradition. Jameson Irish Whiskey’s roots run deep and this distilled sounds partnership was excellent for us. We love music and we love bringing our group collectively to get pleasure from it with us.”
At considered one of Awake’s signature events, much like these held on the Irish vacation, Mendoza revealed the gathering together with Jameson at Nublu in New York final week. The occasion got here after the reveal of a teaser video revealed on its Instagram account, shortly elevating pleasure for the launch with its reference to the 1999 movie Human Visitors.
You should definitely try the lookbook within the gallery above. Now you can store the Jameson x Awake NY assortment on Jameson’s web site.
