Digital division retailer Freemans has turned to model ambassador and face of its final two seasonal campaigns, singer and mannequin Sophie Ellis-Bextor, to create an unique 21-piece capsule assortment for AW25.
Working alongside the shopping for and design group for the primary time, Ellis-Bextor’s distinctive and quirky fashion shines via the provide in what’s described as “a group taking girls from the varsity run to the dance ground”.
Key items embrace a darkish denim wide-leg jumpsuit, retailing at £89, a fake fur leopard print coat (£139), a black satin vintage-inspired costume (£99), a sequinned navy blue midi costume (£125), a pink bow element jumper (£49) and a floral sequinned mini costume (£129).
Ann Steer, CEO of Freemans, stated: “At Freemans, we’re unapologetically targeted on delivering to girls over 40 who need vogue that matches into busy lives whereas additionally letting their character shine.
“Sophie brings that to life so brilliantly. Her capsule edit is playful, glamorous and sensible – precisely what our clients are on the lookout for, whether or not they’re on the varsity run, heading to work or dancing the evening away.”
Ellis-Bextor added: “I’ve completely beloved working with Freemans on this assortment – it’s a dream come true! I actually wished to make an edit that’s each versatile and enjoyable and these are garments have actual on a regular basis calls for in thoughts. It’s a group that make you are feeling assured but additionally able to sparkle when the temper is true.
“As a busy mum, I understand how vital it’s to have items that work exhausting however nonetheless carry pleasure and that’s precisely what we’ve created. I’ve taken inspiration from fashionable buddies, my favorite items from my very own wardrobe and all of the issues I need to personal. What a deal with to collaborate with Freemans on this.”
Ellis-Bextor was most lately the face of Freemans’ SS25 marketing campaign and assortment, and previous to that additionally fronted the AW24 launch, so having her personal Freemans x Sophie Ellis-Bextor edit – now accessible solely on the Freemans web site – was a pure development – and can more than likely not be the primary and final.
