Chelsea Friends has launched a brand new loungewear assortment, reflecting a “vital evolution”with an elevated and expanded tackle the class for SS25.
Designed with versatility in thoughts, the brand new 45-piece assortment guarantees to “match seamlessly into each second of life”, from espresso runs to countryside strolls.
Objects embrace heavyweight natural cotton units, promising “the last word in consolation and elegance”, in addition to butter and ribbed leggings and shorts excellent for low-intensity motion.
There’s additionally scuba units and playsuits, constructed from Lenzing Ecovero for the “softest, most sustainable match”, alongside shirt and brief units and natural cotton jumpers in blue, gray and white.
Tom Pyne, proprietor of Chelsea Friends, instructed TheIndustry.trend: “With the SS25 loungewear assortment, we needed to create items that seamlessly match into life – whether or not you are unwinding at residence, heading out for a morning stroll, or setting off for a weekend away.
“Each element has been designed with consolation, high quality, and flexibility in thoughts. Luxe textures, relaxed silhouettes, and new cloth improvements come collectively to make sure you really feel pretty much as good as you look, wherever the day takes you.”
Born in New York and designed in London, Chelsea Friends makes loungewear, nightwear, and swimwear that’s playful, but polished, usually that includes hand-drawn prints and premium natural materials.
The model’s new loungewear launch coincides with its new charity partnership with psychological well being charity Thoughts.
As a part of this, Chelsea Friends will undertake a wide range of actions to help the charity’s fundraising objectives and lift consciousness in 2025, together with gross sales donations, in-house fundraising challenges, and a content material collection throughout e mail, its web site, and social media.
Andrew Berrie, Head of Company Partnerships at Thoughts, stated: “At a time when the nation’s psychological well being is at disaster level, the cash raised by Chelsea Friends will assist us to be there for much more individuals who want us. We’re wanting ahead to working collectively to verify everybody can entry the help they want.”
