IKEA is about to open the doorways to its long-awaited Oxford Road flagship tomorrow, marking not only a milestone for the Swedish homeware large but additionally a robust image of Oxford Road’s retail resurgence.
Positioned at 214 Oxford Road, throughout the restored Grade-II listed former Topshop flagship, the brand new retailer spans three flooring and introduces a brand new city-centre format.
IKEA Oxford Road will supply 3,500 merchandise to take dwelling on the day and entry to its 10,000-product vary for dwelling supply. It’ll additionally supply new sustainable companies resembling a devoted Re-Store and Re-Use part and its beloved Swedish Deli.
IKEA’s new area blends way of life classes from homeware to trend and meals. The model’s pre-launch ‘Hus of Frakta’ pop-up final yr, a tribute to its signature blue bag, served as a teaser of its inventive potential within the trend hub in any other case generally known as Oxford Circus.
Tolga Öncü, IKEA’s guardian firm Ingka’s Retail Supervisor, mentioned: “Including Oxford Road to the IKEA map is a particular second for us. This retailer, on one of many busiest and most well-known streets on the planet, exemplifies our ambition to innovate our retail presence and convey IKEA to the place our clients reside, work and socialise.”
The importance of this opening extends past the retailer’s evolving footprint. It represents a homecoming for central London retail, which has been present process a much-needed transformation after years of pandemic-related decline.
The opening additionally aligns with plans from metropolis leaders to reinvigorate the West Finish. “It is unbelievable information that IKEA is opening a brand new flagship retailer on Oxford Road,” mentioned Mayor of London, Sadiq Khan. “It is an enormous vote of confidence in London, our financial system, and our plans to rejuvenate Oxford Road and unlock its true potential.”
Dee Corsi, CEO of New West Finish Firm, added: “The much-anticipated arrival of IKEA is a crucial milestone in [Oxford Street’s] evolution… It reinforces the road’s international status as an iconic retail vacation spot.”
