Drapers - House of CB launches on Asos


The gathering options 60 kinds, together with eveningwear floral midi attire within the model’s recognisable corset silhouette.

Based in 2010 by Conna Walker, Home of CB started on Ebay earlier than launching its personal collections. Home of CB counts Kim Kardashian and Jennifer Lopez amongst its superstar followers. Items are designed in home on the model’s London studio.

Home of CB boasts over 40 retail areas worldwide, together with Oxford Avenue, Westfield Stratford Metropolis and Manchester Arndale within the UK. The British model additionally has standalone shops in Los Angeles and Atlanta.

Shazmeen Malik, manufacturers director at Asos, stated: “Home of CB is a model we’ve wanted for a very long time, so we’re ecstatic to see it be a part of Asos.

“That is solely attainable by way of AFS [Asos Fulfilment Services], which permits us to seamlessly combine such a cult model into our platform. We imagine this partnership won’t solely improve our premium model providing but in addition present our clients with much more various and high-quality vogue selections.”

Walker additionally commented: “[Asos] are on the entrance of an evolving cultural neighborhood that leads world vogue tendencies, and I couldn’t consider a extra good accomplice for Home of CB.”