Luxurious Italian sneaker model Golden Goose, which additionally provides attire and equipment, has launched a brand new pop-up area at The Nook Store in Selfridges, London – forward of its flagship UK retailer launch on Mount Road later this yr.
Underneath the theme of ‘Archive of Desires’, and working till 12 April 2025, an unique night occasion will probably be held on 13 March to have fun the launch with “music, group and particular experiences”.
The Nook Store is Selfridges’ ever altering pop-up area for brand spanking new launches and it has been reworked into an intimate, Italy-infused area drawing inspiration from the Golden Goose’s Venetian headquarters and artisanal heritage.
The design blends classic aesthetics with up to date craftsmanship, that includes salvaged wooden partitions and furnishings alongside archival souvenirs.
On the coronary heart of the pop-up, a classic desk hosts ‘Co-Creation’, a one-to-one personalisation expertise with Golden Goose ‘Dream Makers’. Prospects can personalise their favorite items with patches, charms, pins, brooches, crystals, studs and different elaborations.
Extra artisanal therapies, corresponding to distressing, embroidery, and painted by hand designs, guarantee every merchandise is one among a form, “turning into a singular expression of individuality”.
Subsequent to the Co-Creation area is the ‘Con Amore’ nook, “the place each second turns into a gesture of affection”. Impressed by Italy’s charming floral retailers, the world provides personalised reward wrapping, curated ribbons, and ornamental bows – “elevating gifting into an artwork kind”. The Con Amore nook additionally provides guests espresso, candy treats and recent flowers.
Golden Goose CEO, Silvio Campara, stated: “We’re thrilled to carry our craftsmanship and heritage to such an iconic area. This pop-up provides a singular alternative to attach with the Selfridges group and clients, showcasing our distinct DNA and Co-Creation companies.
“It’s greater than only a retail area – it’s an immersive journey the place artisanal custom and group unite, putting the shopper on the coronary heart of each expertise.”
The Golden Goose Nook Store takeover will function a rotating product focus every week, providing an ever-evolving choice of ready-to-wear items, boots, baggage and different equipment, in addition to its famend sneakers – together with limited-edition and archive items.
A standout spotlight is the ‘True-Star’ sneaker, described because the model’s most anticipated launch, which is accessible solely within the Nook Store area.
Each week, Golden Goose may also host a collection of immersive Co-Creation workshops. Prospects will be capable of personalise their ‘Marathon’ sneakers with unique design choices, corresponding to altering the label tab or including a retro twist with keychains and totally different laces, in addition to including charms on the ‘Forty2’ sneakers.
Prospects may also be capable of improve their sneakers (and nails) with “dazzling” crystal elaborations and categorical their creativity by personalising archive merchandise with tattoo-inspired paintings.
The pop-up marks a key milestone in Golden Goose’s enlargement within the UK. Campara provides: “This is step one in the direction of a bigger presence within the UK, culminating within the extremely anticipated opening of our flagship retailer on Mount Road later this yr – an area that may elevate the in-store and Co-Creation expertise to new heights.”
