Etailer Freemans has reported a 12% rise in gross sales 12 months on 12 months for the six months to 27 June because it focuses on the “40-plus buyer”.
Vogue gross sales had been up 6% for the interval, with womenswear gross sales climbing 3%. Menswear gross sales had been up 16% 12 months on 12 months.
Residence and residing and well being and wonder gross sales had been up 29% and 38% respectively.
Freemans credited the success of its superstar collaborations, together with with musician and singer Myleene Klass, in addition to its ongoing partnership with singer Sophie Ellis-Bextor, who just lately launched her debut assortment for the enterprise.
Freemans mentioned it has a “renewed focus” on menswear transferring ahead, together with its vary of latest “big-name manufacturers” together with Ted Baker, French Connection and Farah amongst others.
The enterprise mentioned the the beginning of the autumn/winter season has been “performing properly”.
Freemans chief government Ann Steer mentioned: “We’re seeing a transparent momentum gathering, additional proof that the transformational work is paying dividends. A transparent technique of concentrating on the 40 plus buyer group will stay our focus. A exceptional end result delivered by exceptional Freemans colleagues.
“All that is set towards a difficult market backdrop. Now shouldn’t be the time to relaxation on our laurels. Showcasing a relatable level of distinction and giving clients a purpose to buy has by no means been extra vital and that is what we’ll proceed to do.”
