Frasers Group has signed take care of fellow retail conglomerate GMG to carry British sportswear retailer Sports activities Direct to the MENA area because it continues bold growth plans.
The ten-year strategic retail partnership, which plans to “disrupt the retail sports activities panorama” is a part of GMG’s strategic imaginative and prescient to be the primary sports activities participant throughout all markets it operates in.
GMG is a world retailer, distributor and producer of sport, life-style, well being and sweetness manufacturers. The corporate has a robust presence within the Gulf, North Africa and Southeast Asia, the place it’s a distributor and operator of Nike shops in addition to its home-grown multi-brand sports activities retailer, Solar & Sand Sports activities.
The brand new partnership will see Frasers Group increase within the Gulf and Egypt, focusing on 50 new Sports activities Direct retailer openings within the area over the subsequent 5 years. The primary yr of the partnership will see the primary 5 shops come to life.
Michael Murray, CEO of Frasers Group, mentioned: “GMG is an unrivalled retailer within the area, working and distributing an unimaginable portfolio of worldwide manufacturers in markets the place we see actual development potential, notably in sports activities and life-style. By leveraging GMG’s scale, deep retail experience and market data, our partnership will help the expansion of our Sports activities Direct model within the Gulf and in Egypt.”
Michael Murray and Mohammad A. Baker
Mohammad A. Baker, Deputy Chairman and CEO of GMG, added: “Our collaboration with Frasers Group represents not only a key milestone however a strategic growth that underscores our dedication to redefine the sports activities enviornment throughout all markets during which we function in. By introducing Sports activities Direct, a flagship model within the trade, we’re additional positioning ourselves as a dominant power inside the retail sports activities trade.
“At GMG, with over 4 a long time of expertise, we’re dedicated to make use of our experience in offering the most effective selections for high quality merchandise. We’re uniquely positioned to combine and scale Sports activities Direct’s presence efficiently, bringing it nearer to our customers and crafting unparalleled sports activities retail experiences.”
