GMG’s portfolio covers sport, way of life, well being and wonder, and boasts international manufacturers together with Nike, Columbia and Vans.
It has a robust presence in Gulf, North Africa and Southeast Asia, the place it is a key distributor and operator of Nike shops and its personal multi-brand sports activities retailer Solar & Sand Sports activities, amongst others.
The partnership will pave the way in which for Frasers’ growth in its new goal markets, with plans to open 50 Sports activities Direct shops throughout the Gulf and Egypt over the subsequent 5 years. The primary yr of the deal will see the openings of 5 new shops within the area.
Michael Murray, CEO of Frasers Group, stated: “GMG is an unrivalled retailer within the area, working and distributing an unbelievable portfolio of worldwide manufacturers in markets the place we see actual progress potential, notably in sports activities and way of life. By leveraging GMG’s scale, deep retail experience and market data, our partnership will help the expansion of our Sports activities Direct model within the Gulf and in Egypt.”
Mohammad A. Baker, deputy chairman and CEO of GMG, additionally commented: “Our collaboration with Frasers Group represents not only a key milestone however a strategic growth that underscores our dedication to redefine the sports activities area throughout all markets by which we function in.
“By introducing Sports activities Direct, a flagship model within the trade, we’re additional positioning ourselves as a dominant pressure inside the retail sports activities trade.”
