Serge Brunschwig, former Fendi CEO and LVMH veteran, has been appointed CEO of Jil Sander and Chief Technique Officer of OTB Group.
Brunschwig was CEO of Fendi for six years, and introduced his departure from proprietor LVMH after three many years on the enterprise.
OTB Group, which owns Jil Sander, Diesel, Maison Margiela, Marni and Viktor & Rolf, reported a €1.9 billion (xxxxx) turnover in 2023, 33.8% direct channel progress and 610 direct shops worldwide.
Jil Sander is at present creatively ruddered by husband and spouse workforce Luke and Lucie Meier, reported 17.3% progress in the identical monetary 12 months. It’s rumoured that Burberry Chief Inventive Officer Daniel Lee could also be taking on as Inventive Director on the minimalist German home.
A graduate of Paris’ École Polytechnique, Brunschwig joined LVMH in 1995, holding numerous roles at Louis Vuitton and Sephora in Asia and France earlier than being promoted to turn out to be Chairman and CEO of Céline in 2006.
In 2008, he was named Chief Working Officer of Dior Couture, being promoted to Chairman and CEO of Dior Homme in 2015. In 2018, he relocated to Rome to take the reigns at Fendi.
In an announcement, OTB Group CEO Ubaldo Minelli stated: “In his function as CEO of Jil Sander, Serge will intention to additional elevate the positioning of this model with invaluable potential, fastidiously and strategically guiding its progress trajectory. Due to his expertise and worldwide imaginative and prescient, he may also contribute to defining an much more bold strategic path for OTB.”
While nonetheless at Fendi, Brunschwig informed Vogue Enterprise: “In luxurious, I believe there are two essential facets. The primary is to know who you might be and who you will have at all times been…. However then, what’s simply as essential is the capability to shock. To be extra of the identical however by no means the identical. As a result of the cemeteries are filled with manufacturers that didn’t have that capability and are usually not right here any extra.”
