The retail chain, which first filed for chapter in 2019, is ready to liquidate and wind down operations within the US.
Nevertheless, the shops and the web site will stay open throughout this course of, its proprietor Genuine Manufacturers Group stated in a press release.
Endlessly 21’s worldwide shops and ecommerce, operated by licensees, aren’t impacted and can proceed enterprise as standard.
Jarrod Weber, world president of life-style at Genuine Manufacturers Group, stated: “Endlessly 21 is likely one of the most recognisable names in quick vogue. It’s a world model rooted within the US with a powerful future forward. Retail is altering, and like many manufacturers, Endlessly 21 is adapting to create the best steadiness throughout shops, ecommerce and wholesale.
“Our US licensee’s determination to restructure its operations doesn’t affect Endlessly 21’s mental property or its worldwide enterprise. It presents a possibility to speed up the modernisation of the model’s distribution mannequin, setting it as much as compete and lead in quick vogue for many years to return.”
Endlessly 21’s UK presence consists of an ecommerce web site, though there are not any shops or wholesale partnerships. Its three UK shops, positioned in London, Liverpool and Birmingham, closed in 2020, after falling into administration in 2019.
