Abstract
- Drake’s new ICEMAN chain is a part of the promotional rollout for his upcoming album
- Designed by Eric the Jeweler, the chain is a diamond-encrusted piece that options functioning doorways
- The jewellery is a bodily manifestation of the album’s cinematic universe, which Drake has been constructing for months
In a transfer that solidifies The Boy as the massive canine, Drake has unveiled a placing new ICEMAN chain, a customized piece that serves as the most recent clue for his extremely anticipated ninth studio album. Designed by famend jeweler Eric Mavani aka Eric the Jeweler, the piece is a chunky, diamond-loaded creation that’s completely on-theme with the artist’s present narrative.
The chain is excess of a easy accent; it’s a bodily illustration of the artistic course Drake is taking for his subsequent venture. Drake just lately took to a livestream to disclose the jewellery, giving followers a primary glimpse of the chain. For months, the rapper has been constructing a cinematic universe across the ICEMAN idea, utilizing a collection of promotional livestreams and singles to set the stage. Amongst the occasions together with, Drake livestreaming from an ICEMAN-branded truck in his hometown interacting with followers whereas driving. The rollout, which started along with his “ICEMAN Episode 1” livestream, noticed Drake ship his first single, “What Did I Miss?”
The album, additionally titled Iceman, is reportedly Drake’s first full-length solo launch since 2023’s For All of the Canine. Whereas plot particulars and a selected launch date stay beneath wraps, the brand new jewellery piece confirms that the ICEMAN theme isn’t just a passing fancy however a central pillar of the album’s id. As followers proceed to dissect each clue, the brand new chain is a strong assertion of intent, signaling that the album’s frosty, meticulously crafted world is coming to life. Whereas particulars of the chain’s make haven’t been confirmed, the diamond-encrusted piece options all-white diamonds together with pink ones. Proven on Eric the Jeweler’s Instagram, the piece seems to have functioning doorways and may maintain items of ice inside, if The Boy chooses to. On the again of the piece is the phrase, “Everybody Desires To Be The Large Canine Till It’s Time To Do Large Canine Shit” is seen above the Mavani branding.
