Former British Vogue editor-in-chief Edward Enninful has introduced his new international media and leisure firm: EE72. Co-founded along with his sister Akua Enninful, the mission will draw on his huge experience within the business, resembling his influential positions at i-D, Vogue, Vogue Italia, and W Journal.
As of but, the precise particulars of the enterprise are nonetheless beneath wraps. Based on the model’s Instagram, which debuted the mission on Monday, the mission “requires genuine illustration and storytelling that speaks to in the present day’s interconnected world.” In one other put up, EE72 states it’s going to present “boundary pushing content material, immersive experiences and cutting-edge merchandise that encourage” throughout partnerships, manufacturers, and creators.
“EE72 represents a pure development of the inspiration I’ve constructed my profession on,” explains Enninful in an announcement. “We’re creating an area the place creativity transcends boundaries, the place numerous voices don’t simply exist—they lead. Our mission is to reshape how we see and perceive one another, constructing bridges throughout cultures and communities.”
Enninful beforehand left British Vogue in February 2024. His closing cowl featured greater than 40 business legends, together with an array of the unique supermodels Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington, a becoming tribute to his impression after almost 7 years as editor-in-chief of the publication.
Along with EE72’s launch, Enninful was additionally appointed to the host committee for the upcoming Met Gala, themed Superfine: Tailoring Black Type which can happen on Could 5. Enninful with advise alongside the bigger committee and this 12 months’s co-chairs Colman Domingo, Lewis Hamilton, A$AP Rocky, Pharrell Williams, and Anna Wintour.
