Abstract:
- Diesel launches a daring new flagship retailer on Berlin’s Kurfürstendamm.
- The house blends brutalist structure with the model’s signature various luxurious aesthetic.
- The 2-story house encompasses a museum-style denim set up and a modular artwork pop-up flooring, designed to host rotating artistic activations.
After years of vogue pivoting to digital-first methods post-pandemic, it’s protected to say the return of IRL retail is so again. Manufacturers are tapping again into the facility of bodily house to completely specific their universe.
Proper on cue, Diesel simply opened the doorways to its newest flagship on Berlin’s Kurfürstendamm. The brand new house shouldn’t be solely set to showcase the model’s newest drops throughout womenswear, menswear, equipment, and a curated edit of standout runway items – it’s additionally designed as an immersive hub for Berlin’s artistic group.
Situated at Kurfürstendamm 195, on the nook of Bleibtreustrasse, the two-floor freestanding location is a daring collision of typical Berlin brutalism and Diesel’s signature visible id. The dominating precast concrete foundations are cleaned with the hyper-curated product shows completely mirroring Diesel’s various luxurious edge.
On the coronary heart of the shop is a museum-worthy denim zone, that includes a deep-red set up impressed by Diesel’s iconic biscotto emblem. Home codes are built-in via using trompe-l’œil illusions and anamorphic design that turns the house into an optical playground.
Upstairs, the main target turns to interplay. The ground serves as a modular artwork pop-up house that may convey an interchangeable stream of cultural power — designed to attach with Berlin’s artistic pulse and strengthen the Diesel group via ongoing activations.
A spot to buy, certain, but in addition an area to get immersed, impressed, and plugged immediately into the Diesel universe.
Take a look at the visuals of the shop above.
