Debenhams is relaunching its ‘Designers at Debenhams’ collaboration for AW25 with a set by London-based clothier Ashish Gupta, who designs below the label ‘Ashish’.
The brand new initiative stays true to the heritage of what Designers at Debenhams, which was first launched within the Nineties, is all about: “unapologetically British, inclusive by design, and delivering runway-level drama for on a regular basis wardrobes”, however importantly for Debenhams’ clients “with out the designer costs”.
Debenhams Group CEO Dan Finley & Ashish
Ashish follows within the footsteps of earlier designer collaborators with Debenhams, together with Jasper Conran, Matthew Williamson, Henry Holland and Betty Jackson. He brings his “signature maximalism” to the retailer’s AW25 style supply, delivering items which can be “equal elements statement-making and wearable”, with greater than a touch of glamour.
Key designs, obtainable throughout an inclusive measurement vary, embody technicolour outsized fake fur coats, “designed to show even the greyest winter day right into a style second”, sequin slip clothes in fluid 90s-inspired silhouettes, and psychedelic printed jersey clothes that includes swirling vibrant patterns that “blur retro nostalgia with modern road type”.
Dan Finley, CEO of Debenhams Group, stated: “Designers at Debenhams was greater than a spread, it was a retail motion. It broke down obstacles between luxurious and the excessive road and created a blueprint the business nonetheless follows right now.
“Bringing it again isn’t nearly nostalgia, it’s about taking the DNA that made it iconic and re-engineering it for a way individuals store, stay, and costume now. Relaunching with Ashish, a designer famend for his unapologetic glamour, wit and creativity, units the proper tone for this daring new period.”
Ashish Gupta added: “There’s one thing magical about glamour within the on a regular basis, a flash of sequin on the bus, a burst of color on a gray morning. Becoming a member of the revival of Designers at Debenhams, a model that redefined British style, is an actual honour. This assortment celebrates pleasure, inclusivity and individuality, and I’m proud to see it out on the earth.”
The Designers at Debenhams x Ashish AW25 assortment shall be obtainable completely on the Debenhams web site from 8am on Thursday 9 October, with costs ranging from £59.
