Drapers - Damart launches retail expansion


The drive into retail builds on its membership of Related Impartial Shops (AIS), which it introduced in October final yr.

The French-founded clothes retailer can also be opening an in-store concession on 3 March inside impartial division retailer and AIS member Atkinsons of Sheffield.

It would additionally launch throughout the Gloucester and Rugby places of British Backyard Centres. Damart stated it’s set to open many extra UK places below the plans.

Based in 1953, Damart has traditionally been a listing and on-line enterprise, at the moment holding one UK retailer at its Bingley headquarters, close to to Leeds, West Yorkshire.

It sais that increasing into bodily shops will allow the model to have interaction with current prospects in recent methods in addition to attracting spend from new customers.

Alison Fisher, buying and selling and merchandise planning director at Damart stated: “We’re very excited to announce our enlargement into shops in 2025. That is a part of a brand new period for Damart UK and a profitable construct on our membership of AIS, as we work with members to broaden their providing to the over-55 feminine buyer.

“As well as, working with British Backyard Centres faucets immediately into our buyer base, as we all know there may be good synergy with their buyer and ours. We’re wanting ahead to having our prospects be capable to contact, see and really feel our vary in retailer, to allow them to totally expertise the standard and dedication to element, and check out on a variety of inspiring seems to be.”

Damart confirmed at INDX commerce present, owned by AIS, in Solihull for the primary time final summer season for the SS25 season, the place its vary supervisor instructed Drapers that it was utilizing the commerce present to search out UK stockists, with ambitions to increase into bricks-and-mortar.