Drapers - Crocs delivers ‘record year’ as revenues rise


Crocs additionally posted a 20% year-on-year enhance in internet revenue to $950m (£754m).

Elsewhere, direct to shopper gross sales grew 7.2%, or 7.8% on a relentless foreign money foundation. Wholesale revenues grew 0.2%, or 1.1% on a relentless foreign money foundation.

Nonetheless, revenue from operations decreased 1% to of $1bn (£79m), leading to working margin of 24.9% in comparison with 26.2%.

Andrew Rees, CEO of Crocs, stated: “We delivered one other report yr for Crocs highlighted by income progress of 4% to $4.1bn (£3.2bn) and adjusted earnings-per-share progress of 9%. We generated distinctive working money circulation of roughly $990m (£786m), which enabled us to return worth to shareholders by way of greater than $550m (£436m) in share repurchases, whereas fortifying our steadiness sheet by way of the pay down of roughly $320m (£254m) of debt.

“For 2025, we predict one other yr of income progress, led by mid-single digit progress within the Crocs model. We’re happy by the early indicators of progress we made for [sub brand] Hey Dude throughout the fourth quarter and are taking a prudent strategy to how we form 2025 steerage for Hey Dude as we deal with reigniting the model.”

Gross sales for the Hey Dude model decreased 13.2% yr on yr to $824m (£654m).

Crocs shared its outlook for full yr 2025, with expectations for income progress of roughly 2% to 2.5% in comparison with full yr 2024, at foreign money charges as of February 10, 2025.