Charles Tyrwhitt has unveiled a brand new marketing campaign starring former rugby gamers Matt Dawson, Sam Warburton, Jamie Heaslip and Gregor Townsend, forward of the British & Irish Lions 2025 tour of Australia.
Charles Tyrwhitt is the official menswear accomplice of the Lions, which the 4 former gamers all represented at completely different levels of their careers. So, it’s becoming that they’re now model ambassadors fronting the marketing campaign – sporting an unique new assortment forward of the tour, which kicks off this month and runs till early August.
The vary options polo shirts with the enduring Lions badge, excessive efficiency zip neck knitwear, gilets showcasing a daring heraldic lion motif, and delicate jersey shirts.
There’s additionally a line of equipment together with ties, pocket squares and boxer shorts, all now obtainable on Charles Tyrwhitt’s web site and in chosen shops.
Joe Irons, Chief Gross sales & Advertising and marketing Officer at Charles Tyrwhitt, mentioned: “It’s been unbelievable to be a part of the Lions journey – from the squad announcement final month to now launching our newest marketing campaign.
“Having 4 legendary Lions ambassadors, whose excursions span a lot of Lions historical past, collectively in a single room has been iconic. Past that, we’re very proud to be bringing the Lions even nearer to our clients by means of numerous occasions and unforgettable experiences.”
These occasions embody a reside podcast in London with different former Lions gamers in addition to the Charles Tyrwhitt ambassadors on 24 June, following the Lions pre-tour take a look at match in Dublin towards Argentina (20 June) which comes simply earlier than they head off to Australia.
The podcast might be in partnership with rugby’s psychological well being charity, LooseHeadz and The Good, The Unhealthy & The Rugby. It is going to be a chance to listen to untold tour tales, relive iconic moments and “interact with the legends in an intimate setting”, full with complimentary meals and drinks.
All proceeds from the occasion will go to LooseHeadz. Restricted tickets might be made obtainable quickly through Charles Tyrwhitt’s Instagram account.
Charles Tyrwhitt may also welcome followers to ‘An Night with Lions Legends’ at its Jermyn Road retailer on 11 June, that includes a Q&A session with Lions legends Matt Dawson, Will Greenwood and Austin Healey. Restricted tickets might be obtainable through Eventbrite.
Because the countdown to Australia 2025 continues, the British & Irish Lions partnership permits Charles Tyrwhitt entry into the present 2025 touring squad camp, the place it is going to be in a position to present behind the scenes entry into the camp and the gamers.
